Wendy's Co. and Google Cloud are collaborating to pilot artificial intelligence technology at a company-operated drive-thru, with the goal of creating a faster and more consistent ordering experience for customers. The initiative, called Wendy's FreshAI, will utilize Google Cloud's generative AI and large language models (LLMs) technology.
- Wendy's is collaborating with Google Cloud to test AI technology at a company-operated drive-thru in June.
- The pilot project, Wendy's FreshAI, aims to enhance the drive-thru ordering experience using Google Cloud's generative AI and large language models technology.
- Approximately 80% of Wendy's customers use the drive-thru as their preferred ordering channel.
- The AI system will enable conversations with customers, understand made-to-order requests, and generate responses to frequently asked questions.
- The large language models technology will integrate with Wendy's menu, business rules, conversation guardrails, and the point-of-sale system.
- Wendy's and Google Cloud have been partners since 2021, with Wendy's utilizing Google Cloud's data analytics, AI, machine learning, and hybrid cloud tools.
Conclusion: Wendy's and Google Cloud are pushing the boundaries of innovation in the quick-service industry with their AI-driven drive-thru initiative, Wendy's FreshAI.